Welcome to Its In The Bag and thank you for taking the time to consider our products.

IITB Its In The Bag Pty Ltd is our new company name. We were previously known as Annabelle's Bags.

From concept to design and delivery we can manage the entire process for you. Providing quality design and styles to achieve and deliver results by increasing sales and overall brand awareness.

We have over 15 years experience working with some of the worlds leading companies and luxury brands over varied industry sectors, providing custom designed and styled promotional products and packaging.

Its In The Bag is not just about bags! We can source any product for you to enhance your customers brand experience. We will source goods to suit your budget and get the right fit for your next consumer driven marketing campaign. Contact us today.